The Surge of "Healers" in Today’s Society and How You Can Embrace Your Healing Role
- Cynthia Santiago-Borbón
- Jul 7
- 3 min read

Take a look around and you’ll notice: we are in a moment where healers are everywhere. Therapists are reclaiming their roots. Coaches are weaving spiritual traditions back into their work. Ancestral healing circles, community care collectives, and sacred business spaces are blossoming in corners that once felt barren.
I hear people say things like, "everyone’s a healer now." Some roll their eyes. Some of us worry that the market is oversaturated and those of us doing this work won't be able to make a living.
But I see something else: a sacred remembering.
I believe we are living in a time when the world’s deepest wounds — patriarchy, colonialism, racism, homophobia, ableism, greed, violence, generational trauma — are beyond bubbling to the surface. These long-time wounds are screaming to finally be healed. And the souls who feel called to guide this healing — therapists, coaches, energy workers, spiritual teachers, community organizers, somatic practitioners, mission-driven leaders, and change-making professionals — are not here by accident.
We are here for this time. We specifically arrived to support others to do the work.
Our Collective Wounds Are Calling Forth Collective Healers!
In my years of walking alongside mission-driven leaders and practitioners, I’ve witnessed the same truth over and over: many of us didn’t choose this path because it was trendy or easy — we were called by something deeper and bigger than ourselves.
Many of us are cycle-breakers in our own families. Many of us hold the memories of ancestors who were healers, spiritual leaders, wisdom keepers, and community caretakers long before the modern world tried to silence them. Many of us carry the scars of oppressive systems we refuse to replicate. And now, in this age of crisis — ecological collapse, political chaos, global grief — our very existence as healers is an act of resistance and renewal.
But here’s the truth many of us forget: being a healer does not mean martyrdom. It does not mean burning yourself out to support others in their healing.
Here’s another truth that so many of us hate to face: What if you’re replicating some of the oppression you claim to disdain? What if some of the ways you operate your business or practice your healing work is contributing to the same system you came here to dismantle?
When we reclaim our roles as sacred leaders and healers, we also reclaim our responsibility to tend to ourselves and to the collective — not as an afterthought but as an act of devotion to our lineages, our communities, and the future generations who will inherit the world we are building today.
This means unlearning the grind culture that tells us to work until we collapse.It means refusing to replicate oppressive frameworks inside our businesses and practices. It means rooting into our spirituality, our ancestral wisdom, and our communities of care — so we are held as we hold others.
A New Way Forward
This is what we were born for: a path for healers, therapists, and leaders to do their own inner, ancestral, and collective healing while creating work that is sustainable, liberatory, and deeply nourishing for everyone it touches.
We are not meant to heal in isolation. We are not meant to hold the world’s grief alone.
Together, we rise. Together, we rest. Together, we remember that we are not new — we are ancient — and we are exactly what this moment asks for.
An Invitation to Remember
If you are feeling overwhelmed or questioning your role, here is a simple invitation:Sit quietly. Place your hand on your heart. Whisper gratitude to the ancestors whose resilience flows through your blood. Feel the earth beneath you — the same earth they walked. Ask yourself:
What would it mean to honor them by honoring myself today?
Then listen.
May you remember this: You are needed. You are worthy of rest. You are not alone.
If you’d like to be part of a community that walks this path together — rooted in ancestral wisdom, spiritual practice, and social impact — I invite you to stay close. There is more healing ahead, and you don’t have to do it alone.
With love and solidarity!
Cynthia
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